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Contact: Joan Haller
Phone: (703) 736-9666
E-mail: joanhaller@landcarenetwork.org

For Immediate Release

Learn to Monopolize Your Marketplace at Upcoming Marketing Workshop

Herndon, Va., July 3, 2006 — The Professional Landcare Network (PLANET) will host “Monopolize Your Marketplace,” September 22–23, 2006, at the Embassy Suites BWI in Linthicum, Maryland.

This two-day event will help green industry owners, managers, and employees get a realistic picture of the market forces around them and understand how to position their companies to respond to those forces.

Well-respected business trainer and speaker, Judith Guido, will lead the workshop. For 20 years, she has been helping green industry companies improve the marketing skills of their people and organizations.

The workshop will educate green industry companies on how to develop new niche markets that are difficult to imitate and will help them find a faster way to target and qualify a new pipeline of profitable clients. Additionally, it will help green industry companies recognize that monopolizing a market requires owners, managers, and employees to go beyond building relationships by forming an unbreakable bond with them.

Participants will leave the workshop with a better understanding of their customers, their customers’ needs, and how to provide value in the services they offer. Also, they will learn how to sell to high net-worth individuals, how to win at the pricing game, how to earn market share from the competition, how to increase their sales closing ratio, and how to increase customer retention and “wallet share.”

The early-bird registration deadline is August 5, 2006. Visit PLANET online at http://landcarenetwork.org or call (800) 395-2522 for more information and to register for the event.

PLANET represents approximately 4,400 green industry service-provider companies and suppliers nationwide that specialize in lawn care, design/build/installation, interiorscaping, and landscape management. These firms and their employees represent more than 100,000 green industry professionals.