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Contact: Joan Haller
Phone: (703) 736-9666
E-mail: joanhaller@landcarenetwork.org

For Immediate Release

PLANET HOSTS MARKETING WORKSHOP BY JUDITH GUIDO

HERNDON, Va., August 1, 2006 — The Professional Landcare Network (PLANET) is pleased to present the two-day highly interactive learning workshop, “Monopolize Your Marketplace,” September 22–23, 2006, at the Embassy Suites BWI in Linthicum, Maryland.

Well-known green-industry speaker, Judith M. Guido of Guido & Associates, will lead the workshop, which is geared to help green industry owners, managers, and employees understand market forces so that they will generate ongoing profits and create market leadership to clearly differentiate themselves from the competition.

Attendees will learn how to develop a sales and marketing plan, win at the pricing game, create a zero-based budget, gather strategic competitive intelligence, retain customers for life while increasing their “wallet share,” teach customers to sell for them, have others pay their marketing costs, sell to high net worth individuals, use the Web as a low-cost multitasking business tool, and locate free business resources. Participants also will learn how to understand value from customers’ perspectives and build a profit stream based on their needs.

To register, visit PLANET online at www.landcarenetwork.org or call (800) 395-2522.

PLANET represents approximately 4,400 green industry service provider companies and suppliers nationwide that specialize in design/build/installation, interiorscaping, lawn care, and maintenance. These firms and their employees represent more than 100,000 green industry professionals.