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There’s no one who can better carry our message than you. Your testimony to the importance of dealer involvement in the land care industry goes along way. Consider including information on PLANET at your dealer meetings, on dealer invoices, in company newsletters, and through old-fashioned word of mouth. Having industry dealers active in PLANET is essential for the continued growth of our market. Dealers can no longer just focus on features and benefits – they need to understand their customer’s customer. In fact, dealer membership is so important that our company plans to give incentives to our dealers to join PLANET. Ken Taylor, Title John Deere There are numerous ways in which our dealers can benefit from membership in PLANET. Access to information that impacts their business is the most obvious gain but they will also greatly value from the business management assistance the association offers. After seeing all that can be gained, I am confident our dealers will thank us for leading them to membership in PLANET. John Marchionda, Title Husqvarna |
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